Finding a digital marketing agency can be both exciting and apprehensive. I know from years of experience that there are plenty of bad marketers out there who give internet marketing agencies a bad rap.
I’ve put together a list of some of Dallas and I’s favorite tips and tricks to help you find a high quality agency that will make your life easier and help you maximize your businesses profits.
What To Look For In a Digital Marketing Agency
The first thing to look for in a digital marketing agency is their knowledge of SEO. This is a controversial subject that can tell you a lot about a marketing agency.
Start off by looking for positive and negative reviews. This should go without saying, but there are a lot of business owners desperate for the best deal or just looking to spend the bare minimum.
This is definitely not recommended as most low budget SEO companies use black hat(illegal to google) methodologies which might increase your website rankings for a month or two, but will get it completely de-indexed afterwards.
The next thing to look for is their portfolio and credibility. Have they had success in the past? Ask them to show you some results that they have achieved. Don’t worry about being too pushy, the worst that can happen is they will say no.
Our final tip is to see if they set realistic expectations. SEO takes time. Ask them how long it will take, ask them for guarantees. If they guarantee you a #1 spot I would immediately choose another agency. Likewise, if they tell you it will only take one or two months to rank #1 on Google, they are either lying or using short term techniques that will only hurt your business.