Digital marketing is confusing to many people, especially if they are a bit older. Since digital marketing has really only become popular in the past 15-20 years, people are still catching up and trying to figure out what it’s all about.
With the advent of Google, social media, and YouTube, and the popularity they now receive, everyone is trying to figure out how they can reach as many people through these channels as possible.
The main question then becomes: Which is better, traditional marketing, or digital marketing?
Traditional marketing comes in many different avenues, some of the most popular are:
- Radio, TV, Movies, Entertainment
- Newspaper and Magazines
- Physical Signs, and Prospecting
Digital marketing comes in even more different avenues, some of the most popular are:
- Social Media
- Ad Campaigns
- Websites and Landing Pages
- Affiliate Promotion and Marketing
- Smartphone Application Ads
- YouTube and Video Ads
- Viral Content Creation
The question then becomes: which of these forms of advertising will generate the greatest return on investment.
In the end, it comes down to the type of business you are advertising. In general, you will always get a better return on investment from a highly skilled marketing agency than from traditional methods. Some businesses do thrive offline though, so you will need to determine where your target audience is and how best to reach them.