Content creation is a hot topic in today’s digital marketing world. There are tons of digital marketers and SEO experts who agree that good content will help you to slingshot your website to the top of Google.
In addition to increasing Google rankings, many leading digital marketers recommend high quality content to help improve user retention, conversions, trust, and increase following in your business.
As search engines such as Google continually improve their algorithms and technology, it’s important to stay on top of your content game.
Voice search, Google auto suggest, and machine readability tests are becoming increasingly advanced, and are starting to be able to differentiate low quality vs high quality content.
When writing articles it’s important to plan for these features in advance. Following the best practices for your content creation now will save you tons of time in the future as search engines increasingly value high quality content.
In addition to planning ahead for search engines, it’s important to keep in mind the end user – your reader. No one wants to find low quality or spun content at the top of Google, and using such methods will only serve to hurt your business and branding in the long run.
In addition to the aforementioned perks, good content has the ability to speak for itself. Writing an intriguing and informative post will have the potential to go viral – think of it as free marketing and brand building.
Great content also has the ability to generate high quality backlinks for your website, which will help you become more widely known and increase your potential audience.
If you’re not confident in your writing abilities then feel free to reach out to a professional writing agency in your area. High quality content is generally not too expensive, and worth the extra $$ you will end up paying for a premium quality article.
Another tip to keep in mind is to answer comments. Leaving comments enabled on your articles will help to boost user engagement and provide you with a chance to answer questions and strategically boost your brand reputation.
Be sure to share your content on social media platforms as often as you can. Great content is always appreciated on social media, and oftentimes users will even unknowingly advertise your business for you by sharing informative articles.
We hope these guidelines help you plan your content creation going into 2020. Remember, premium content is always worth the extra bit of cash, as it represents your business and is closely tied to your online reputation.